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In MLM or Network marketing, a "Gift Plan" is also referred as "Donation Plan" or "Money Order Plan". This plan is actually not considered as MLM plan, rather it is a scheme in which you can send a gift to one member and receive from other members. So this sending and accepting of gifts develop a special bond among the members and surplus to this, these members bag gift along with financial benefits.
Members pledge gift or money to another member as per the name picked by the admin. Thus, admin takes charge to run this action for administrative expenses. Company/admin can dispense some money from the registration charges. This plan can be extended to various levels.